Damaging a company’s brand from employees` inappropriate use of social media

Ros Davey from Bowman Gilfillan Africa Group, highlights the damage that can be done to a company`s brand from employees` inappropriate use of social media. Individuals such as Penny Sparrow and Gareth Cliff have shown just how social media can cause a stir. In cases such as that of Cliff, although ending a contract or dismissal of an employee for behaviour on social media may be lawful; it is not always fitting and employers can learn from these examples. Joining CNBC Africa to discuss this is Khomotso Makapane, partner at Bowman Gilfillan Africa Group, who works in the Employment Law practice area for dispute resolution.